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Consumer Product’s Green Diet: Slimmer Packaging Looks Good On You

What a difference a year makes. At the start of 2007, few consumer products companies had a focus on sustainability in packaging. However, 54 percent of the consumer goods companies that AMR Research recently surveyed are targeting improvements. The numbers...

Published 03-23-2008 7:08 PM by Environmental Leader

Filed under: Supply Chain, Sustainability, Marketing, Business-to-Consumer, Manufacturing, Sales, Products & Planning, Retail & Restaurants, Guest Column

Corporations Turn Environmental Activists Into Allies

Environmental stakeholders have changed from pesky activists to big investors - pension funds, state controllers, institutional investors, and even their investment bankers - and can no longer be brushed aside, according to an article in HBR Green by...

Published 03-23-2008 6:38 PM by Environmental Leader

Filed under: Feature, Major Players, Sustainability, Business-to-Business, Marketing, Business-to-Consumer, Conservation, Water, Strategy & Leadership

SI Group Launches Website To Market Environmental Services

Phenolic resin and chemical intermediate supplier SI Group has launched StrategicGreen to market its environmental services. SI bills it as a resource that will help manufacturing industries comply with environmental regulations and adapt products and...

Published 03-23-2008 5:53 PM by Environmental Leader

Filed under: Sustainability, Business-to-Business, U.S., Marketing, Manufacturing, Products & Planning

PepsiCo Promotes ‘Positive Water Balance’ On Labels

PepsiCo India is changing all of the labels on Aquafina, its bottle water brand, to announce that by next year, PepsiCo India will be a positive water balance company. This is the first time PepsiCo has communicated a CSR initiative through its packaging...

Published 03-23-2008 4:54 PM by Environmental Leader

Filed under: Major Players, Marketing, Water, Products & Planning

Green Groups Get Wrist Slap Over Misleading Ads

The UK’s Advertising Standards Authority has told two environmental agencies, Airport Watch and enoughsenough, to alter an ad campaign after concluding it made unsubstantiated claims about the level of public opposition to airport expansion, The...

Published 03-21-2008 12:40 AM by Environmental Leader

Filed under: Europe, Marketing, Business-to-Consumer, Government, Travel, Policy & Law

WOM Could Unlock $104 Billion In Green Technology Sales

Americans’ appetite for environmentally friendly technologies and consumer products is grossly underserved, with a potential $104 billion in sales this year, according to the 2007 National Technology Readiness Survey. A whopping 71 percent of adults...

Published 03-20-2008 10:30 PM by Environmental Leader

Filed under: U.S., Marketing, Business-to-Consumer, Hi-Tech, Sales, Predictions, Research & Technology

Toyota Backs Plant-A-Tree Program On Facebook

Toyota has partnered with the Arbor Day Foundation to create a Facebook application called Tree Planter. Users gift trees to their friends. For every gift sent to a friend, the Arbor Day Foundation plants a tree in one of eleven forests. The cost of sending...

Published 03-20-2008 4:50 PM by Environmental Leader

Filed under: Transportation, Major Players, Automotive, Marketing, Business-to-Consumer, Conservation

Will Recession Derail Your CSR Efforts?

Two major corporate social responsibility question will be faced during the economic downturn, according to Ethical Corporation. Will consumers continue to pay a premium for ethical goods? One thing manufacturers have going for them is the consumer belief...

Published 03-19-2008 12:57 PM by Environmental Leader

Filed under: Reporting, Business-to-Business, Marketing, Financial, Business-to-Consumer, Efficiency, Economics, Consumption, Finance & Reporting

Lionsgate Announces Green DVD Packaging

Independent film studio Lionsgate plans to package many of the Company’s DVD releases in “environmentally friendly” materials. The first “green” release will be Weeds: Season Three, which will hit stores in June. The trays...

Published 03-18-2008 5:08 PM by Environmental Leader

Filed under: Marketing, Business-to-Consumer, Manufacturing, Recycling, Products & Planning, Retail & Restaurants

Steelcase Buys Naming Rights To Wind Farm

Steelcase will purchase all the renewable energy credits produced by a new 10 megawatt wind farm in Panhandle, Texas developed by John Deere Renewables, the wind-energy development unit of Deere & Co., for at least the first five years of its operation...

Published 03-18-2008 12:44 PM by Environmental Leader

Filed under: Feature, Major Players, Business-to-Business, Facilities, U.S., Marketing, Clean Energy, Electricity, Wind Energy, Contracts & Installations, Carbon Offsets/RECs

CEOs Take to Airwaves to Support Cap on GHG Emissions

A new national advertising campaign features Robert Lane, CEO of Deere & Co. and Alexander Cutler, CEO of Eaton Corp. - along with Frank Knapp, president of the 5,000-member South Carolina Small Business Chamber of Commerce, calling on Congress to...

Published 03-17-2008 4:29 PM by Environmental Leader

Filed under: Emissions, Major Players, Business-to-Business, Marketing, Business-to-Consumer, Government, Manufacturing, Policy & Law, Today's Green Video

Is HP Planning A Green Marketing Push?

In a recent AdAge’ interview, Michael Mendenhall, the new senior VP-CMO at HP, said that McGarryBowen will be handling a new, unspecified corporate assignment - not for any of HP’s three divisions.. AdAge speculates that the agency could be...

Published 03-16-2008 5:59 PM by Environmental Leader

Filed under: Major Players, Marketing, Manufacturing, Hi-Tech, Products & Planning

UK Bans Cotton USA Ad Over Sustainability Claim

Last week, the UK’s Advertising Standards Authority banned (read ASA Adjudication) a campaign for Cotton USA for making misleading claims promoting the material as sustainable, The Guardian reports. The ad read, “Soft, sensual and sustainable...

Published 03-16-2008 1:08 AM by Environmental Leader

Filed under: Europe, U.S., Marketing, Agriculture, Policy & Law

Maine Wants Lobster Fisheries Certified Sustainable

The Maine lobster industry is seeking to have its lobster certified as sustainable by the London-based Marine Stewardship Council, AP reports. Fisheries certified as “sustainable” can use the council’s blue ecolabel. If given the choice...

Published 03-16-2008 12:13 AM by Environmental Leader

Filed under: Sustainability, U.S., Marketing, Business-to-Consumer, Products & Planning

Discovery Channel Primes Pump For Planet Green

In order to give Planet Green a lift prior to its June launch, Discovery Channel will air some of the programming aimed for the new channel on Saturdays in May, MediaPost reports. The telecasts will showcase the branded integration opportunities Planet...

Published 03-13-2008 10:20 PM by Environmental Leader

Filed under: Major Players, Marketing, Business-to-Consumer

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